Stakeholder Journey & Persona Canvas – Digital Download

Stakeholder Journey & Persona Canvas – Digital Download

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What's Included: 2 ECD Stakeholder Canvas in PDF digital format. You get two versions to suit your needs:

  • Canvas Only PDF: Ideal for displaying the Canvas in workshops or for digital collaboration.
  • Bleeds Version: Designed for high-quality, professional printing with precise edge-to-edge results.

Purpose of the Canvas

The ECD Stakeholder Journey Canvas is a tool designed to help you understand and improve how stakeholders experience their journey with your organisation, with a focus on the emotional aspects of their engagement.

Problem It Solves: Often, the emotional elements of stakeholder relationships are overlooked. This canvas brings them to the forefront, providing clarity on what drives stakeholder satisfaction and loyalty.

How The Canvas Works

The ECD Leadership Canvas is a hands-on visual framework that supports teams to take a conscious and deliberate approach to the emotional experiences of their staleholders. The canvas guides you through:

  1. Stakeholder Journey: Marking key moments and touchpoints on the journey timeline.
  2. Feelings: Choosing ECD cards that best describe the desired and undesired emotions stakeholders might feel at each point.
  3. Triggers: Identifying potential triggers for both positive and negative feelings.
  4. Work Ons: Pinpointing opportunities for enhancing stakeholder experiences and addressing emotional pitfalls.
  5. Lessons Learned & Critical Focus: Reflecting on key takeaways and focusing on crucial areas for improvement to ensure a better stakeholder journey moving forward.


    After working with the canvas, you'll have:

    • A visual map of the emotional highs and lows in the stakeholder journey.
    • Insights into what works well and what needs change.
    • Actionable steps to improve stakeholder relationships, considering both logical and emotional needs.

    This tool is about fostering a deep understanding and a proactive approach to crafting a stakeholder experience that is not just satisfactory, but emotionally resonant.