Tim Pointer, Founder & CEO Uprise Digital

Tim Pointer is both a Digital advertising entrepreneur and the co-founder, alongside Matt Rowe, of Uprise. He’s also an early adopter of The Emotional Culture Deck. In 2016, Tim was voted in Forbes magazine’s '30 Under 30' list of young innovators and leaders in media, marketing and advertising in Asia. 

The 27-year-old from Wellington was named in the list of 300 leaders and innovators in 10 different categories aged under 30 who are said to be transforming business, industry, media and culture. 

Uprise is proudly recognised as a Deloitte Fast 500 Growing Technology Company in Asia Pacific for 2014, 2015 and 2016. 

Here's what he has to say about the deck:

"I love this product. The Emotional Culture Deck has become a key part of our people and culture work at Uprise.

We’ve gone through the entire process and used it with our leadership team, then with all our people. It’s crazy that such a simple tool can give us such powerful insights into who we are as people and what aspire to be as a company.

I believe the success we’ve had at Uprise is down to caring for our people as much as we care about the growth of our clients. Traditional agencies see staff as units of outputs. They’re treated like expendable soldiers enslaved to the agency where they’re overworked and, no one cares about the well-being or is shown any love.

The Emotional Culture Deck is helping us to flip this paradigm on its head.
It’s given us more clarity on the culture we want to foster and helps us continue to put the care of our people at the heart of our culture moving forward.”